here is all the information on my story so far...
Skills
Marketing Strategy. Marketing Communications. E-Mail Marketing. Social Media. Social Marketing. Digital Media. Digital Strategy. Creative Writing. Content Creation. Audience Engagement.
New Chanel Development. Sales. B2B Lead Generation.
Paid Media. SEO. Marketing Technology. Marketing and Sales Analytics. Brand Development. Brand Communications.
Brand Strategy. Marketing Technology Development and Implementation. Leadership. Management. Public Speaking. Adobe Dev. Apple Dev. Amazon Dev. Digital Design. Media Creation. Video Production. Graphic Design. Film Editing. Film Production.
I speak fluent tech. As a creative, strategic thinker I am able to understand not only how marketing and sales works but I understand the language of technology to communicate fluently with technology teams or get behind a computer and do it myself.
Why Me?
I have spent my professional life developing my skill set to be the person people look to when growing or developing their marketing team. The last ten years have been focused on building from scratch a best in class digital Marketing department and brand story for an international hospitality brand. My involvement is to direct and build strategy, develop the right team and tools, and implement digital marketing channels to directly drive brand awareness, audience engagement, revenue, and national sales and lead generation across direct to consumer marketing and two national B2B sales teams.
I am an A-Z marketer who is hands on in every step of the day to day marketing of our sales and brand story. Leader of a small team who leads by example and not thru direction. The increased brand awareness, revenue and growth in consumer and business awareness can be directly tied to the marketing and sales strategies and implementation of my leadership and team. Our brand has grown from 1 brand with under 200 locations to 4 brands with over 700 locations during my time with the brand.
Experience
STARRY INTERNET Director of Marketing, 2022 - 2022
Led the Marketing and Subscriber Aquistion team in Columbus, Ohio.
Led the development of layered brand marketing strategy for the market.
Led field marketing team.
Led new marketing strategy that was scalable to all markets.
Worked with national brand team to develop new brand awareness and subscriber acquisition strategy.
DIRECTOR OF DEVELOPMENT MARKETING RADISSON HOTEL GROUP AMERICAS 2021 - 2022
Develop and execute all marketing strategy for Development Team.
Built a new channel for marketing the RHGA brand franchise consumer.
Disrupt how traditional franchise marketing is done in the hotel space.
DIRECTOR DIGITAL MARKETING, PARTNERSHIPS AND TECHNOLOGY, RED ROOF, NEW ALBANY, OH — 2014 - 2021
Working closely with the CTO, lead the development of all internal Marketing Technology needs including web, mobile, application and voice for consumer facing and B2B sales needs. Have launched 3 websites, multiple micro-sites, a voice skill and 2 mobile applications leading to a direct increase in revenue and consumer brand awareness. Mobile first strategy lead to an increase to 70% of consumers engaging with our brand in mobile and 60% increase in digital conversions.
Direct and create the day to day strategy and development and content creation across multiple social media channels including Facebook, YouTube, Twitter, Instagram. Grew social platforms from zero to over 1 Million community members. Increased social conversions to direct bookings by 90%. Multiple award winning social campaigns.
Direct and create the day to day strategy for lead generation in digital space for National Sales Team and Franchise Development Team. Increased National Pet Sales volume from 10M to over 40M in 5 years. Increased 200K affiliate program to 7M in 3 years.
Direct, create and implement S.E.O. strategies to raise consumer and sales awareness. Consistent growth of 8% organic traffic month over month.
Direct, create and implement content creation and user experience for brand consumer websites and sales lead generation websites. Built a digital foot print and lead generation strategy for two sales teams, National and Franchise.
Develop and maintain internal communications with Franchise Ownership group. Act as the voice of the brand for Marketing and Communications with an internal client group.
External Brand Development. Engage brand conversation through communications and public relations efforts. Act as voice of brand at major industry and marketing, sales and technology speaking events.
Loyalty Program: Develop and create content and digital engagement to generate new loyalty members. Increased membership from 500K to 4M.
Develop and maintain national partnerships for cross promotion marketing and brand awareness.
On my own brought to the brand partnerships with Disney, Warner Brothers, Sony, Nintendo, DC Comics, ReedPoop, the AKC to name drop shamelessly.
New Channel Development. Through understanding of our consumers look for opportunities to drive new revenue and engagement channels. Developed flight and traffic monitoring to increase SERP spend in real time.
Marketing creative. Develop in house marketing graphic design, promotional materials and multi- media for brand and sales team. Developed VR experience for National Sales Team to use in sales pitches. Award winning ESPN commercial, best director and best short format video in 2019.
Leadership. Grew Digital Marketing department from a department one one to 15. Developed and over saw the focus areas within the Digital Marketing Department to include, brand content, local content, social media, paid and S.E.O., partnerships and P.R. and communications.
Brand Development. Strategy and development of the brand voice, consumer base and digital marketing efforts. Launched 3 new brands under the Red Roof umbrella brand.
DIGITAL MARKETING MANAGER, RED ROOF, NEW ALBANY, OH - 2012 - 2014
Grew brand awareness and conversions by taking over content development and creation on brand website.
Introduced cross team collaboration of marketing and technology.
SOCIAL MEDIA MANAGER, RED ROOF, NEW ALBANY, OH — 2011 -2012
SOCIAL MEDIA MANAGER, RED ROOF, NEW ALBANY, OH — 2011 -2012
Led and developed digital communities for the brand. Driving a full 360 experience for our guests thru social, video and content creation.
Used media production development skills and background to drive engagement thru fun, exciting and visual content.
Grew Facebook community to over 1 million members.
Wrote and directed all of the Red Roof media content for all channels working with local production crews.
INTERACTIVE MEDIA SPECIALIST SIGNATURE WORLDWIDE, DUBLIN, OH 2009 -2011
Developed media based approaches to sales, marketing and training.
TEAM COMMUNICATIONS MANAGER SIGNATURE WORLDWIDE, DUBLIN, OH 2006 -2009
Developed technology based systems and tools to connect a large team working from home.
Developed media driven internal training. Developed external and media focused training programs for our clients.
COMMUNICATIONS SUPPORT SUPERVISOR, A.V.V., WESTERVILLE, OH
2004 -2006
COMMUNICATIONS SUPPORT SUPERVISOR, A.V.V., WESTERVILLE, OH
2004 -2006
Developed technology based systems and tools and training on our product that handled digital communications between car dealerships and their clients.
Managed team of support reps for the product.
DIGITAL CONSUMER EXPERIENCE, BMW FINANCIAL SERVICES, DUBLIN, OH 2002 -2004
Handled web based communications from clients and potential clients.
Drove service thru communications and technology.
MARKETING SUPPORT SUPERVISOR, QUEST COMMUNICATIONS, DUBLIN, OH 1999 -2002
Developed and trained Marketing content for partnership based sales opportunities for inbound call center agents.
Worked with partners to develop content and train and QA the content as it was delivered. Worked with Sales and Marketing teams to manage partner expectations.
Education
The Ohio State University — Majored in English and Creative Writing, Minored in Film 1994-1999
References
Peter Figuerdo: Partner, House of Kaizen: 646-425-4652
Jillian Zarem: Account Director, 360i: 847-331-4805
Craig Wishner: Vice President Strategic Accounts, Scrum50: 443-604-2552
Staci Olney: Vice President National Sales, Red Roof: 614-397-2381
Phil Hugh: Chief Development Officer, Radisson Hotel Group Americas: 239-898-4113
Matt Hostetler: Senior Vice President Franchise Development, Red Roof: 862-812-0005 Krysten Phillips: Local Content Manager, Red Roof: 513-709-4749
Sharee Brell: Vice President of Information Technology, Red Roof: 614-535-7053 George Limbert: President, Red Roof: 614-744-2631
Jillian Zarem: Account Director, 360i: 847-331-4805
Craig Wishner: Vice President Strategic Accounts, Scrum50: 443-604-2552
Staci Olney: Vice President National Sales, Red Roof: 614-397-2381
Phil Hugh: Chief Development Officer, Radisson Hotel Group Americas: 239-898-4113
Matt Hostetler: Senior Vice President Franchise Development, Red Roof: 862-812-0005 Krysten Phillips: Local Content Manager, Red Roof: 513-709-4749
Sharee Brell: Vice President of Information Technology, Red Roof: 614-535-7053 George Limbert: President, Red Roof: 614-744-2631
